Watch Vinny Sharma (Marketing Head, Forcepoint India & SAARC) confer with Fervent Brand Studio about navigating the fallout of COVID on IT-based product and service enterprises and how important it is for companies and their partners to continue digital engagement – securely and what is the new normal for knowledge workers in the days ahead.

Join Anurag Lal (Head of Marketing – India, and SAARC) and Fervent Brand Studio in a free-wheeling chat on the disruption caused by COVID, the importance of personal engagement in marketing, how has the situation reversed in favor of virtual, what marketers should do, to understand demand generation in the new scheme of things and how best to combat the strong headwinds ahead, as the curbs ease.

Tejas Kamble – (Manager Marketing APAC, ADDTEQ ) and Fervent Brand Studio dwell on what the post-pandemic situation will bring, what are the likely patterns of the experiential mix – traditional vs virtual events and digital initiatives that could leverage the current situation and beyond.